Expert Witness James D. Feldman Professional Expertise
505 North Lake Shore Drive #6601, Chicago, Illinois 60611 Conference Center: 312-527-9111  Telecopy: 312-527-9112  Contact James Feldman

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James D. Feldman is a Marketing Expert Available for Counseling, Consulting and Trial Testimony
Specific issues have included sweepstakes, charities, premiums, advertising specialties, incentive travel and merchandise awards.

James Feldman's expertise has been well demonstrated. He is the President of a group of affiliated service companies, which specializes in the development of impactful sales promotions, motivation programs, and a full range of marketing services. He is not a merchandise or premium rep; he does not "sell" destinations or merchandise which are being inventoried; he is not a travel agent; or a graphic designer; he is not copywriter. He is a marketing expert.

Feldman's expertise is accomplished through the integration of services offered by four affiliated companies: James Feldman Associates, Inc. Incentive Travel Corporation, Fulfillment Awards, Ltd., and Incentive Travelers Cheque International. Each of these companies specializes in creating, developing, implementing, and administering specialized activities which have proven to be successful in addressing our clients' target audiences-consumers, the trade (channels of distribution), professional sales forces, employees, or other special interest groups.

His agency represents over 60 years of combined marketing experience. During that time, his company has worked on virtually every type of marketing assignment. His companies have developed the right marketing and programs whenever needed, using the complete range of techniques and creativity.

The services provided by his integrated group of companies offer his clients the luxury of contracting with a single organization capable of internally managing marketing/incentive/motivational activity which includes:

• program design

• creative development and execution

• incentive selection and fulfillment

• data services to efficiently manage the program

• program evaluation and analysis

This translates into creative -- and practical -- solutions to marketing problems. The same resources are available to you and your client pertaining to marketing, promotion, premium, travel, questions that may arise during the course of litigation-contemplated or actual.

Working closely with your client's management, Feldman uses his years of hands-on experience to recognize opportunities, define objectives, recommend tactics, and follow-through with exceptional precision.

Each assignment awarded to Feldman is carefully analyzed, objectives are determined, and then he develops the most effective strategy and solution for that assignment. Few other resources have his history and "know how."

In the past 10 years, sales motivation has emerged as a key marketing function. While sales motivation is an on-going activity that takes place in a climate set by the other marketing activities, its goal is to achieve immediate action on the part of the target audience-usually expressed as gains in retail traffic, sales, or share. Feldman has successfully accepted virtually every type of marketing assignment. He has developed promotional programs using the complete range of techniques and creativity. Consumer and Trade Incentives, Couponing, Sampling, Rebates, Sweepstakes, Contests, Business Gifts, Premium and Value Packs, and Special Events. He constantly evaluates the entire range of merchandising and promotion options to build the right kind of programs for his clients. You and your client can eliminate the guess work in an area that is perilously complex and changeable.

Since your client puts himself in your hands, better get your hands on an undisputed incentive marketing authority. James is an active member of the trade associations that directly affect his business. He has served on various committees, spoken at over 100 seminars and conventions, authored numerous articles, and sits on the board of directors of industry associations. James Feldman has earned the travel industry's designation- Certified Incentive Travel Executive (CITE). The initials C-I-T-E indicates that he has achieved the highest level of professional advancement in the incentive travel marketing field. In addition, he has also become the only member in SITE to attain a similar recognition in the premium field with the attainment of the Certified Incentive Professional (CIP) award from the Association of Incentive Marketing. No one else in the industry has earned both certifications.

The small details of a program can determine its success. Feldman has established systems to operate detail-oriented programs. His success depends upon the success of his client programs.

His clients have earned the "Reggie" from the Promotion Marketing Association of America; the "Gold Key" from the Independent Manufacturers Association, and we have been recognized by the National Premium Sales Executives Association in the "Showcase Award" Competition.